SMART Goals and KPI’s for Apple During a Global Pandemic

  • To continue to create groundbreaking products. Apple has made a name for itself by becoming a trendsetter in the market with every one of its products introducing something new and exciting to the world (first to introduce a touchscreen phone). Technology is forever changing, and even the biggest and popular companies can get left behind. The consumer will always buy the next big thing, and brand loyalty is hard to come by. This is why Apple must continue to lead the serge of the innovative world.
  • To continue having the best products, Apple must study the market to understand what consumers want next while improving their current products by listening to customer feedback. There are few competitors to Apple, such as Samsung and LG; however, Apple was first to the market with many new ideas and improved and renovated those ideas.
  • Build hype and anticipation for new upcoming products. There is no better promotion than getting consumers to anticipate your next release, which Apple does by releasing new products around the same time every year. Every great product’s next version will always do great despite its functionality based solely on its previous version’s anticipation. Apple accomplishes this by promoting and hyping up their new product launches; they have social media posts, press releases, and their website’s front page displaying a live update and countdown on new products.
corporatefinanceinstitute.com
www.waldenu.edu
  • Hashtags
  • Traffic to the website (compare from each social media platform for which works better)
  • Engagement (consumer to consumer) (consumer to Apple)

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store